His primary research interests lie in Risk-Crisis Management, Strategic Communication, Health Communication, and Public Diplomacy. His research interests have been developed by understanding how issues are presented in media and communicative behaviors of publics to solve public relations and health issues. He focuses on issues and crisis communication, organizational-public relationship (OPR), employee communication behavior (ECB), and social activism in the networked society. He also expands his research interest to public diplomacy by exploring how public relations theories can be applied into public diplomacy issues.
Journal Articles
Chon, M. (2019). Government public relations when trouble hits: exploring political dispositions, situational variables, and government–public relationships to predict communicative action of publics. Asian Journal of Communication, 29:5, 424-440, DOI: 10.1080/01292986.2019.1649438
Chon, M., & Fondren, E. (2019). Seeing a crisis through colored glasses: How partisan media leads to attribution of crisis responsibility and government trust. Journal of Public Affairs, Online First. https://doi.org/10.1002/pa.1950
Chon, M., & Park, H. (2019). Social media activism in the digital age: Testing an integrative model of activism on contentious issues. Journalism & Mass Communication Quarterly, Online First. https://doi.org/10.1177/1077699019835896
Jeong, J., Kim, Y., & Chon, M. (2018). The importance of online communication behaviors for coping processes and outcomes of dementia patients and their caregivers. Health Communication, 33:1, 5-13. https://doi.org/10.1080/10410236.2016.1242030
Chon, M., & Park, H. (2017). All does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention. Health Marketing Quarterly, 34, pp. 202-216. http://dx.doi.org/10.1080/07359683.2017.1346434
Chon, M., & Kim, J.-N. (2016). Understanding active publics and their communicative action through public segmentation: Applying situational theory of problem solving to public segmentation in an organizational crisis situation. Journal of Public Relations, 20(3), 113-138.*
Park, H., Reber, B., & Chon, M. (2016). Tweeting as Health communication: Health organizations' use of Twitter for health promotion and public engagement. Journal of Health Communication, 21(2), 188-198.
Kim, Y., Miller, A., & Chon, M. (2016). Communicating with key publics in crisis communication: The synthetic approach to the public segmentation in CAPS (Communicative Action in Problem Solving). Journal of Contingencies and Crisis Management, 24(2), 82-94.
Kim, Y., Chon, M., & Miller, A. (2015). Cross-national ongoing crisis communication on social media: A comparative analysis of Twitter regarding Asiana Airlines crash crisis in South Korea and US. Asian Communication Research, 11(1), 22-51.
Book Chapter and Invited Articles
J.-N. Kim, L. Tam, & Chon, M. (Accepted). Conceptual genealogy of the situational theory of problem solving: Theorizing communication for strategic behavioral communication management. In Chiara, Valentini (Ed.), Handbook of Public Relations.
Lee, Y., Chon, M., Oh Y., & Kim, J. (2017). Understanding communicative activism of publics in digital networked society: A taxonomy of digitalized communicative actions. In Sandra C. Duhé (Ed.), New Media and Public Relations (3rd ed.), Peter Lang.
Chon, M. & Park, S. (May Issue 2, 2019). Employee communication behaviors and scouting: Two pillars to build sustainable innovation. Dong-A Business Review. 우호적커뮤니케이션과 스카우팅: 지속가능한 혁신을 위한 두 가지 축
https://dbr.donga.com/article/view/1101/article_no/9139
*Korean Journal
Journal Articles
Chon, M. (2019). Government public relations when trouble hits: exploring political dispositions, situational variables, and government–public relationships to predict communicative action of publics. Asian Journal of Communication, 29:5, 424-440, DOI: 10.1080/01292986.2019.1649438
Chon, M., & Fondren, E. (2019). Seeing a crisis through colored glasses: How partisan media leads to attribution of crisis responsibility and government trust. Journal of Public Affairs, Online First. https://doi.org/10.1002/pa.1950
Chon, M., & Park, H. (2019). Social media activism in the digital age: Testing an integrative model of activism on contentious issues. Journalism & Mass Communication Quarterly, Online First. https://doi.org/10.1177/1077699019835896
Jeong, J., Kim, Y., & Chon, M. (2018). The importance of online communication behaviors for coping processes and outcomes of dementia patients and their caregivers. Health Communication, 33:1, 5-13. https://doi.org/10.1080/10410236.2016.1242030
Chon, M., & Park, H. (2017). All does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention. Health Marketing Quarterly, 34, pp. 202-216. http://dx.doi.org/10.1080/07359683.2017.1346434
Chon, M., & Kim, J.-N. (2016). Understanding active publics and their communicative action through public segmentation: Applying situational theory of problem solving to public segmentation in an organizational crisis situation. Journal of Public Relations, 20(3), 113-138.*
Park, H., Reber, B., & Chon, M. (2016). Tweeting as Health communication: Health organizations' use of Twitter for health promotion and public engagement. Journal of Health Communication, 21(2), 188-198.
Kim, Y., Miller, A., & Chon, M. (2016). Communicating with key publics in crisis communication: The synthetic approach to the public segmentation in CAPS (Communicative Action in Problem Solving). Journal of Contingencies and Crisis Management, 24(2), 82-94.
Kim, Y., Chon, M., & Miller, A. (2015). Cross-national ongoing crisis communication on social media: A comparative analysis of Twitter regarding Asiana Airlines crash crisis in South Korea and US. Asian Communication Research, 11(1), 22-51.
Book Chapter and Invited Articles
J.-N. Kim, L. Tam, & Chon, M. (Accepted). Conceptual genealogy of the situational theory of problem solving: Theorizing communication for strategic behavioral communication management. In Chiara, Valentini (Ed.), Handbook of Public Relations.
Lee, Y., Chon, M., Oh Y., & Kim, J. (2017). Understanding communicative activism of publics in digital networked society: A taxonomy of digitalized communicative actions. In Sandra C. Duhé (Ed.), New Media and Public Relations (3rd ed.), Peter Lang.
Chon, M. & Park, S. (May Issue 2, 2019). Employee communication behaviors and scouting: Two pillars to build sustainable innovation. Dong-A Business Review. 우호적커뮤니케이션과 스카우팅: 지속가능한 혁신을 위한 두 가지 축
https://dbr.donga.com/article/view/1101/article_no/9139
*Korean Journal